CORE PURPOSE: To continuously strive for the upliftment of all our associates and focus on utmost level of hygiene.

History


One of the most prominent features of Indian culture and hospitality is celebrating each special occasion with sweets and ‘mithais’. The festivals and other traditional celebrations are incomplete without the alluring taste of Indian Sweets. Our products and services aim to multiply these happy and special moments through our optimum options of Sweets and Farsan.

 

Mr. Ajit Manek along with his father established “Ajit Sweets and Farsan” in the year 1984. The inaugural function was a grand opening ceremony attended by some preeminent personalities of the society.  Since its inception the Company’s founder Mr. Ajit Manek has been completely committed to provide supreme quality sweets to our esteemed clients and thus has maintained hygiene standards and complete client satisfaction to be our only priority. That’s why all our clients are associated with us for a long period of time and vouch for our quality without any hesitation.  We only use pure ghee for preparation of sweets without any compromise on the quality. Our team ensures that mouthwatering range of sweets offered to the clients and they are prepared as per the standards of Food & Beverage sector. These sweets are prepared at our base kitchen using pure & authentic ingredients, sourced from trusted vendors in the market. Owing to our rich taste, mouth-watering flavor, mesmerizing aroma, purity and enticing presentation, our products have excessive demand in celebratory occasions as well as for general consumption.

 
Early Days
Beginning with assisting his father and uncle in business at a very young age from a small space which was not enough to prepare sweets batter, Mr. Manek learnt the nuances of business  however the business did not fetch well but with a never say die attitude, he continued with his hardships selling lottery outside Dahisar Station and after years of struggle, he started “Ajit Sweets and Farsan” in 1984. This was a breakthrough in his life to have a shop under his own name after having struggled for almost a decade, however, the turmoil did not end there since he had to face continuous breakdowns because of inadequate working Capital. In addition, they were majorly catering to supplying in theatres which experienced a downfall in the late 80’s , his business went drastically down where the expenses were far more than income but he managed to live on till 1989 where he ventured into wholesaling of Sweets and eventually started garnering success within 2-3 years of its set up. This success created interest among competitors and they started dwelling into his ideas.

In the early years, we represented Chheda Sweets and by 2005 we were dealing into variety of sweets  with pure ghee Jalebi being an exclusive merchandise priced at Rs. 280/-.

Expanding Horizons
The business has seen rise from 2006 and currently we operate with 10 galas thus manufacturing exclusive products majorly catering to Dry fruits, Milk sweets and Ghee sweets. After experiencing success with wholesaling of Sweets, “Ajit Sweets and Farsan” is now in the process of forming its own brand of sweets and venturing into direct sales.

Our current business supplies are majorly in Mumbai, Chennai & Gujarat with prospect diversification into Less Perishable sweets Viz: Ice Halwa, Badami Halwa  &  Besan Products in Pure ghee along with penetration into branding of Dry fruits sweets. We are also striving towards introduction of new range of Products in Farsan and envision to  have a global presence.

 

Our Management

Mr. Ajit Manek not only has he proved his mettle as a successful and growing businessman but also believes in giving back to the society.
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Quality Assurance

Being a quality-oriented firm, we have been able to provide our prestigious customers with a quality assured range of Indian Sweets.
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Our Team

We are backed by a team of dexterous experts, who enable us to understand the needs of our clients and serve them in the best possible manner.

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